From the LA Times: Google Unveils Technology for Advertising in Video Games
Looks like Google is looking to strengthen their stranglehold on online advertising by inserting banners inside of games. Though the details are scant - Konami is the only major label currently in negotiations - I can't imagine that anyone who has just booted up a game they paid for would click through on any banner. The only way I could see this working is if two version of a game were available one discounted because it contained advertising content. A similar system was tried in Portland Oregon with a free public wifi channel that allowed subscribers to forgo random advertisements.
It might be interesting to see how far game publishers are willing to take this concept though. Will product placements become a seamless element of video games? The next time you boot up Doom 3 will your marine have to stop for Coca Cola breaks?
Thursday, October 9, 2008
Wednesday, October 8, 2008
It Begins
The blogging beast is released! I intend to use this blog to better organize some of my thinking and hopefully interact with others about the state of gaming.
I've been close to a life-long gamer (ever since finding a basic edition of the original Dungeons and Dragons at a garage sale) and have never looked back. The industry has certainly changed both in scope and character since I got into it, with the advent of five year development cycles and multi-million dollar budgets for top of the line PC/console games, video gaming rivals hollywood in both economic terms and feats of imagination.
Some of my specific interests are MMORPGs and of course table top gaming. I plan to do some more updates this week about my newest love - warhammer online. I really think this game has turned the page on a generation of MMORPGs and managed to make the genre exciting again.
I've also recently purchased the 4th edition Dungeons and Dragons PH (players handbook to the laymen out there...newbs!). I've yet to pick up a new group since relocating to Portland, Oregon. But I am interested in the new virtual DM software provided with the book and the possibility of being able to play over the internet...
I'll put up some neat warhammer unlocks that my guild has found including a couple secret (well sorta) layers we uncovered in tier 1.
-Found Art
I've been close to a life-long gamer (ever since finding a basic edition of the original Dungeons and Dragons at a garage sale) and have never looked back. The industry has certainly changed both in scope and character since I got into it, with the advent of five year development cycles and multi-million dollar budgets for top of the line PC/console games, video gaming rivals hollywood in both economic terms and feats of imagination.
Some of my specific interests are MMORPGs and of course table top gaming. I plan to do some more updates this week about my newest love - warhammer online. I really think this game has turned the page on a generation of MMORPGs and managed to make the genre exciting again.
I've also recently purchased the 4th edition Dungeons and Dragons PH (players handbook to the laymen out there...newbs!). I've yet to pick up a new group since relocating to Portland, Oregon. But I am interested in the new virtual DM software provided with the book and the possibility of being able to play over the internet...
I'll put up some neat warhammer unlocks that my guild has found including a couple secret (well sorta) layers we uncovered in tier 1.
-Found Art
Subscribe to:
Posts (Atom)