From the LA Times: Google Unveils Technology for Advertising in Video Games
Looks like Google is looking to strengthen their stranglehold on online advertising by inserting banners inside of games. Though the details are scant - Konami is the only major label currently in negotiations - I can't imagine that anyone who has just booted up a game they paid for would click through on any banner. The only way I could see this working is if two version of a game were available one discounted because it contained advertising content. A similar system was tried in Portland Oregon with a free public wifi channel that allowed subscribers to forgo random advertisements.
It might be interesting to see how far game publishers are willing to take this concept though. Will product placements become a seamless element of video games? The next time you boot up Doom 3 will your marine have to stop for Coca Cola breaks?
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment